Category Archives: Cause Marketing

DMA Seeking Feedback On Updated Standards

September 1, 2017       Andy Segedin       [post_view]       0

Leadership at the Data & Marketing Association (DMA) is rolling out the organization’s Data Standards 2.0, a streamlined version of guidelines not updated since 2014. Features of the new set of standards include clarifications on rules relating to connected devices and notice and choice.

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