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  • Cyber money is just as green

    By The NonProfit Times — October 24, 2007

    It used to be that only sex generated money on the Web. Well, some nonprofits gone wild have sultry success stories to tell.

  • National Good Governance Practices Pushed In Report

    By The NonProfit Times — October 22, 2007

    By Mark Hrywna

  • Don’t get comfortable: Get a new job

    By The NonProfit Times — October 22, 2007

    Staying ahead of the game is essential for maximizing one’s potential for success in any career. There are a number of methods those in the nonprofit sector should keep in mind to achieve a successful and rewarding career.

  • Pet Lover Gives, Toasts Philanthropy

    By The NonProfit Times — October 19, 2007

    In a “tail” unlike any other, when philanthropist and dog lover Ileen Kaufman wanted a one-of-a-kind way to celebrate the “woman’s best friend” in her life and benefit charity, the Boca Raton, Fla., resident led with her palate.

  • Annual Giving … Make sure you target correctly

    By The NonProfit Times — October 18, 2007

    Annual giving is a series of small, targeted, focused campaigns that run throughout the year. Or, as consultant Jill A. Pranger told attendees at an international conference on nonprofits, annual giving is about doing it well over and over and over again.

  • Volunteer management in cyberspace

    By The NonProfit Times — October 17, 2007

    In addition to its other advantages, the online environment provides many possibilities for volunteer recruitment and management. In her chapter “Volunteer Recruitment and Management” in the book Nonprofit Internet Strategies, Alison Li presents some of the online options that have become available to nonprofits regarding their volunteers:

  • Help Wanted: 640,000 Open Positions

    By The NonProfit Times — October 16, 2007

    By Don McNamara

  • Hey Geek Guy! What do I need to run Vista?

    By The NonProfit Times — October 16, 2007

    By Bob Finley

  • A dozen Web Site Ideas

    By The NonProfit Times — October 15, 2007

    Careful design of an organization’s Web site is an important consideration.
    In his chapter “Inspiring Donors Online” in the book Nonprofit Internet Strategies, Todd Baker offers his Baker’s Dozen of ideas:

    • Establish an overarching goal for your organization’s Web site. Usually it’s raising money.
    • Make an impression. People will remember how you made them feel.
    • Write to connect on an emotional level. Embrace clarity, engage the reader and encounter the heart.
    • Select the most interesting perspective from which to tell your story.
    • Find your organization’s voice: a unique blend of charisma, courage, and concern.
    • Be persuasive by first making clear the specific action you want the reader to take.
    • Be human; don’t be an organization. Show the donor that you’re people who support a worthy cause and you’re looking for folks just like you.
    • Illustrate your mission through images and pictures.
    • Present a virtual tour of your mission.
    • Write in an active and conversational style.
    • Stop spending 90 percent of your organization’s resources on technology and only 10 percent on the message.
    • Give your headlines soul. Headlines that work seize the reader’s attention, affect the reader on an emotional level and spark curiosity.
    • Understand online human behavior. People who are online read differently than they would with a printed text. Make a good first impression, do not think of a book-reading atmosphere and make each page of the site have an objective with the reader in mind.

  • 5 Ways to Get Your Opinions Printed

    By The NonProfit Times — October 15, 2007

    Op-Eds, the opinion pieces that appear on the editorial pages of newspapers, can be effective communication tools for nonprofits. Sandra L. Beckwith, in her book Publicity for Nonprofits, advises anyone considering submitting an op-ed piece to have a clear topic in mind, as well as a clear goal. It is also a good idea to contact the publication to assess its interest in the piece beforehand.


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