A marketing or fundraising campaign can only get started with a big chunk of money to support it, right? Money doesn’t hurt, but at a recent national conference on nonprofit marketing, Dina Lewis, Allyson Kapin and Donna Wilkins offered suggestions on six ways to help a campaign, titled “Internet Marketing on a Shoestring Budget.”
One way a nonprofit organization can get free, although haphazard, publicity is the good, old public service announcement, or PSA, that appears on radio or television. This announcement can be written by the organization and submitted to the nearest media outlet for public distribution.
By Beth Kantor
There are many new and exciting things happening at NPT Jobs, the source for nonprofit employment services (job postings, job seekers, resume postings, email blasts, etc.). Effective immediately, you now have three ways to advertise your nonprofit job opening:
- The International Conservation Association formerly known as World Wildlife Fund, now WWF, launched the new Conservation Island in the virtual space Second Life (SL) this past August. With its size and notoriety, WWf in Washington, D.C., has the resources to stand on its own in the SL Meta-verse. But what about smaller nonprofits with less money, branding and support?Offering an answer to the technological divide suffered by many in the third sector, nonprofit technology service provider TechSoup embarked on its own Second Life Venture – a nonprofits-only space called the Nonprofit Commons (NC).“Larger organizations…don’t need our help, because they have a huge staff and they’ve been in-world for a long time,” said Susan Tenby, online community manager at San Francisco-based TechSoup. “Our goal… is to create a lower barrier of entry… into Second Life, and to create a kind of community for nonprofits.” The NC, currently at capacity with 32 resident nonprofits, provides space free to qualifying organization.According to Tenby, known in SL as the avatar “Glitteractica Cookie,” the space provides a virtual venue for nonprofits to meet and collaborate, and foster outreach, education and fundraising. “This is more to help organizations get a foot in the door, figure out what they can do in Second Life, and have an already-existing community to step into and to get help.”Despite being situated on its own island, the American Cancer Society and other big-name nonprofits frequently partner with Techsoup, maintain satellite offices on the NC, and attend the weekly Friday meetings to discuss nonprofit-focused topics. Tenby said she wxpects the space to house 300 organizations within a couple of years.The NC has a management team of seven people, and requires residents to sign an agreement committing at least three hours each week to SL.“It’s not only a great way to increase awareness for your organization, but also to enlist volunteers,” said Tenby. “A lot of these (younger) people are so steeped in Myspace and social networking applications, that expecting them to read a newspaper to find a volunteer center, or even go (online) to volunteer match, those kind of days… they’re getting fewer and farther between.” – Marla E. Nobles
Would you pay $100,000 for an iPhone? Would you give $100,000 to help get life-saving AIDS medicine to Africa? How about both for the same price?
Social prudence says you can’t trade in that hideous sweater Aunt Sally knitted for you last Christmas, but now donors can swap those unwanted gift cards that have been nesting in their “junk” drawer for months.