The complexities of an executive search sometimes reveal an unexpected direction that a nonprofit must take to effectively fill its leadership needs.
If nonprofits are serious about reaching a newer and younger audience (read: donors), they should become familiar with a little thing called Web 2.0. The phrase is commonly used to describe the next generation of Web-based communities and services, such as social networking sites like Facebook and MySpace, as well as other programs that help users share content.
But what does this do for nonprofits? Nonprofits can use social networks to gain access to new donors and advocates, said Marc Sirkin, chief marking officer at the New York City-based International Rescue Committee (IRC), during a recent direct marketing conference.
By Heather Fignar
By Holly Ross
There was a lot of hoopla over the recent announcement by Facebook about its Social Ads program, called Beacon. And by hoopla, I mean near hysteria-level complaining.
By Marla E. Nobles
The federal government sent another ringing message to charity scammers thinking about taking advantage of public goodwill during times of disaster: you scam, you serve.
When picturing an upscale dinner party, an underwater breathing apparatus doesn’t usually come to mind.
Actor Michael J. Fox – best known for his long-standing role as Alex P. Keaton on the hit sitcom “Family Ties” – kept his Parkinson’s Disease a secret from the public for almost seven years. But after disclosing his condition in 1998, he knew he needed to take an active role in beating the disease.“After I went public, people began to have conversation about Parkinson’s,” he said. “I started to go online and people were really talking about this. I realized I had become a student of this disease and truly had a responsibility to engage in this community.”Fox decided to form his own foundation to fund research of Parkinson’s and educate others about what they can do to fight the disease. “With Parkinson’s, the science is ahead of the money, and the idea of pursuing the science became very compelling to me.”But although Fox’s foundation has made a huge impact on Parkinson’s research (the foundation has given some $100 million to research), he still wonders why more isn’t being done. “Who’s in charge of finding a cure? There is $100 billion pt [into medical research]… you’d think there would be a Department of Cures or a Secretary of Cures.”In the meantime, Fox will continue his work in hopes of finding a cure. “We need to climb more mountains,” he said. “My hope is that we find ways to link the academic world with the business world. That’s what our foundation is doing and will continue to do.”
Any nonprofit can face a difficult struggle when trying to bring relief to, or even cope with, a site of widespread devastation. The World Wide Web can be an extremely useful resource.
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By Paul Clolery