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  • That’s Hot! Foundation Getting Most of Paris’ Inheritance

    By The NonProfit Times — February 6, 2008

    Paris Hilton might someday actually have to get a job. Well, probably not.

  • NPT’s New Editorial Section – with new posts from Don’t Tell the Donor and More!

    By The NonProfit Times — February 5, 2008

    Starting February 1, will have its own web exclusive editorial, articles not found anywhere else. Updated every two weeks, you can find more information in the print edition of The NonProfit Times, which contains a new NPT Online Table of Contents.

  • Branding … Reshaping a recognizable name without changing it

    By The NonProfit Times — February 4, 2008

    When drawing up a new logo and graphics package, leaders at the United Negro College Fund had to wrestle with a touchy subject: its name.

  • Database… Protecting your data and managing risk

    By The NonProfit Times — January 24, 2008

    Got data backup?

  • 8 Steps to raising money on eBay

    By The NonProfit Times — January 23, 2008

    Use of the eBay online selling system, which is very popular with individuals, is proving to be a real help for nonprofit organizations. Utilizing a name and vehicle with a huge recognition factor can be a great help in fundraising.

  • Finance … Acting quickly when fraud is suspected

    By The NonProfit Times — January 21, 2008

    The consequences of employee fraud at a nonprofit are so many and so potentially devastating that organizations must be prepared to act quickly and decisively when employee fraud is suspected.

  • PowerPoint slides are not enough if you’re lazy

    By The NonProfit Times — January 17, 2008

    Do you want to wow donors at your next presentation? Do you want to show the donor whales that you’re up on the latest with all the technological bells and whistles?

  • 4 keys to successful Web social marketing

    By The NonProfit Times — January 17, 2008

    Social networking and Web 2.0 are the latest buzzwords for nonprofits on the technology front. YouTube, Facebook, MySpace, Technorati, what does it all mean, and why should nonprofits bother with all of this stuff anyway?
    What’s it got to do with mission?

  • Greenpeace International – Eight Countries, Six Languages

    By The NonProfit Times — January 16, 2008

    If you market a campaign as global, you better show people it’s global.
    That was the motto brandished by Greenpeace International during the planning stages of the nonprofit’s global “The Great Whale Trail” tagging campaign. The accompanying Web site had the same global objective, with the added and very ambitious goal of combining activism with fundraising -online.

    “What we’re doing, in a sense, is inventing the wheel,” said Ryann Miller, fundraising innovation consultant at Toronto-based HJC New Media, which partnered with Greenpeace to develop the online peer-to-peer fundraising aspect of The Great Whale Trail campaign. “This is not direct marketing. This is not direct mail. So, it’s a lot harder for us to project what a campaign is going to end up looking like. We’re still seeing what the potential is.”

    The Web site (, said Miller, is modifiable by each participating Greenpeace national regional office (NRO), but the main points remain congruent throughout. The custom-built platform includes a sidebar located on the right side of the page, which displays three ranking lists, “Latest Donors,” “Global Top Fundraisers,” and “Top Fundraisers,” each updated automatically. “We built this tool and this campaign so that it would work in each and every country office,” said Miller.

    Still in the early stages of the project (it was launched at the beginning of November), Greenpeace International New Media Fundraiser Alexandra Merory, based in the Netherlands, said the group is not ready to share how much has been raised. She did speak to the uniqueness of the effort, and to its sometimes-unexpected successes.

    “The Great Whale Trail tagging project has been an important project as through the scientific research,” said Merory by email. “We approached the issue in a new way, and through the social network fundraising we allowed supporters to engage with the campaign in a different way.”

    According to Merory, the nonprofit managed to roll out the peer-to-peer fundraising in eight countries with very different markets, and in six languages. The participating countries include places where whaling is a big market, such as Japan and New Zealand, but there were also a few surprises. “Happy” surprises, said HJC’s Miller.

    “Hungary is a great example of a smaller regional office that is more nimble, and eager to take a chance and a risk,” Merory said of the landlocked eastern European nation. Greenpeace’s NRO in China also found success with the effort, as evidenced by the reigning “Global Top Fundraiser,” Joe Wu of China, whose individual Web page (all in Chinese except for the dollars raised) shows that Wu garnered eight sponsors and raised $1,050 (as of Dec. 13).

    Traffic to the group’s Google Maps Web page, which uses satellite tracking to show the migration of threatened humpback whales has been impressive, said Merory. (Note: the posting of the whales’ location is delayed to ensure whalers cannot locate them) And as a not-so-side note side note, a contest to name one of the whales resulted in “a huge viral explosion,” she said, with more than 115,000 votes cast worldwide for the winning name, “Mr. Splashy Pants.”

    The contest was cited on several Web sites. People created their own “Vote for Mr. Splashy Pants” groups on Facebook; and, the “Mr. Splashy Pants” Web site earned the top spot on the user-generated site

  • Netscape Users: Migrate Data Now

    By The NonProfit Times — January 14, 2008

    You spend years getting used to something and then it’s snatched away. Netscape Navigator, the once-popular Web browser now owned by AOL, will not be supported after February 1. At one point during the 1990s, Netscape was used by more than 90 percent of people surfing the Web.


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