Imagine an international nonprofit conference of luminaries — without neckties or expensive shoes or much grey hair. There was some pink and blue hair, but very little grey at last week at the 2014 Nonprofit Technology Conference in Washington, D.C., the annual conference of the Nonprofit Technology Network (NTEN).
All giving should be “transformational.” During a recent conference of cancer center development officers, a development director said the organization had just received a “transformational gift” — something on the order of $25 million — as a bequest. While the gift could have been described as “huge,” “stupendous” or even “gargantuan,” the potential “transformational” aspects remained in question.
Telephone calls to lapsed donors can bring them back. Calls to brand new donors, especially online donors, can turn a drive-by donor into a second-time giver, or even a monthly donor. In fact, it’s more profitable to call new online donors and ask for a monthly gift, than it is to send them another email.
This past August, I had the opportunity to return to New Orleans for several days. Though the primary reason for returning was the biennial conference of my college fraternity, I took the opportunity to connect with some of the New Orleans firefighters I met while there last October as a volunteer performing search and rescue for Katrina victims in the lower Ninth Ward.
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