Staff writer Patrick Sullivan came to The NonProfit Times in February 2012, having previously been a freelance writer. He graduated summa cum laude from Kean University in 2009, and is proud to be covering the nonprofit sector.
You might want to put down the phone, or delay that mailing by a month or two. Nonprofits are 10 times more likely than donors to think the organization is not communicating enough with donors. For its first donor engagement study, Austin, Texas-based fundraising and software firm Abila surveyed more than 1,200 donors across four generational cohorts, as well as managers at 206 nonprofits with revenues ranging from $1 million to $49 million.
Big Data and regression models can chop and analyze a donor file in lots of interesting ways. But if you don’t have millions of dollars or millions of names in your file to utilize these technologies, you’ll have to look elsewhere for measurement.
Nonprofit mailers have gotten a reprieve from potentially ruinous rate increases for periodicals. The U.S. Postal Service would have implemented new rates on April 26, but the Postal Regulatory Commission remanded—sent back—some of the increase requests for a second time.
Tom Gaffny was giving Jamie Hyneman and Adam Savage, hosts of the hit television show Mythbusters, a run for their money during the Direct Marketing Association Nonprofit Federation’s 2015 Washington Nonprofit Conference. Gaffny, who owns an eponymous fundraising consultancy in Wellesley, Mass., busted some myths of his own during the session.
A trio of large nonprofits have chosen new leaders. The John D. and Catherine T. MacArthur Foundation, the Metropolitan Museum of Art and the National Human Services Assembly have all announced new executives at the top.
Too many fundraisers want more donors in the door and don’t care about what happens after the first gift. “They enter the dreaded ‘donor death spiral,’” said Rob Reger, senior vice president at the Irving, Texas office of data firm Epsilon. “That occurs with too many one-time or short-term donors who aren’t loyal to the organization.”
The street address 76 Reservoir Road, Atherton, Calif., is ostensibly the headquarters of the Global Women’s Leadership Network (GWLN). Visitors would be lucky to find any staffer on any given day. That’s because the six-person leadership team, all volunteers, are only there once every two weeks. They work remotely the rest of the time.