Attendees of Leah Eustace’s and Scott Fortnum’s Journey Deeper Inside the Donor’s Brain conference session were asked to fold and then tear shapes out of a piece of paper. When they held their work up, no two matched. “Every person followed the same directions with the same piece of paper and ended up with different results,” said Eustace. “Everyone thinks and behaves differently, including donors. The big challenge in fundraising is figuring out commonalities.”
Attracting donors, keeping donors, bringing back lapsed donors all are necessary parts of the fundraising landscape. Just about every nonprofit manager would like to do all of those things better, but many look for ways to measure success so they can do a better job.
What’s that? That’s a question, which could also be called an “Ask.” During the recent Association of Fundraising Professionals (AFP) International Conference on Fundraising, Laura Fredricks said that human beings make an average of 150 asks daily — from “Should I get up now or in five minutes?,” to “Should I take the local road/train or the highway/express?”
Now that Easter is over it’s time to get back to the job search. Looking for work after a relaxing weekend isn’t the most enjoyable thing in the world but we at The NonProfit Times have something to make the search a little easier: A new featured nonprofit job.
Leaders believe that their value lies in, well, leading. They believe that they have a responsibility for creating order, control, consistency and predictability, and that it is by emphasizing those elements that they achieve the best results.