Management Tips » Research
Nonprofits and academic institutions that study the nonprofit sector often generate reports and outcomes research. These reports can be used to educate the public, advance an organization’s goals, or a combination of the two. Sometimes these research projects are strictly in-house. In this case, they can be used to better understand a project they are undertaking or to adjust their marketing techniques. Research can also be used to better understand donors, or to find potential donors. For example, a nonprofit could use demographic research to find out which individuals would be more likely to eventually give a major gift. It is also used to examine the impact of the service provided by an organization.
Read more about research, and why it is important to every nonprofit organization, in the articles below.
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- Majority of Fundraisers See Pay Hikes
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- Study: Corporate Philanthropy Is Falling Short
- Everyone Agrees: The Other Guy Should Give More
- Some Nonprofit Finance Managers Don’t Know Much
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- Boards Not Giving And Getting
- Study: It Costs To Build Social Networks
- Value Of Volunteers Continues To Grow
- Failing Grade
- Survey: Church Giving Is Rebounding
- 10 Tips To Securing Major Gifts
- Upgrading Donors With A Soft Ask
- Why Me?
- Study: Finance Managers Falling Short
- Philanthropy On The Rise In California
- Komen Surveying Supporters On Next Moves, Image
- 3 Tips For Prioritizing Prospect Research
- U.S. College And Universities Raised $30.3 Billion
- Few Adults Find Affinity On Social Network Sites
- Jobs Up, Market Share Down At Nonprofits
- TV Pushed Most Haiti Text Donors
- Survey: Charity Receipts Up But So Is Demand
- Test Your Knowledge Of The Nonprofit World
- Rural Nonprofits Lag On Revenue, Access
- Study: Tax Hikes Would Affect Giving More Than Deduction
- Hunger Touches Most New Yorkers In Some Manner
- Digital Revolution Is More Than Technology
- Grants To The Arts Lowest Since 2003
- Recruiters Seeking Experience, Connections
- Religious Donors Give To Secular Groups, Too
- Americans Expect Rapid Info Via Mobile Means
- Value Of Volunteering Hits $173 Billion
- Lobbying Groups Splurge On Lawmakers
- 7 ideas for estimating capacity to give
- 7 standards for information collection
- Giving Hits $290 Billion, Maybe
- 7 steps to donor assessment
- Study: Online-Acquired Donors Switch To Mail, Not Vice-Versa
- Fear And Loathing In The Fundraising Office
- Three ideas for middle donor acquisition
- 8 ways to target big donors
- Team Captains Worth More Than Leadership
- Majority Of Tax-Exempts Pay Tax Anyway
- Nonprofit Staff Say Groups Don’t Match Diverse Communities
- Like Individual Donors, Fewer Foundations Gave More
- Study: 6 Actions That Grow Generous Kids, Future Donors
- 3 in 10 Parents Fear Their Child Will Drop Out of School
- Church Giving Beginning To Rebound
- Online Surveys Get You Feedback
- Joint Study Shows Fundraising Stabilized
- Philly Consultant Wins Top Research Prize
- Value of A Volunteer Hour Jumped 2.3%
- Paid Board Members Average 1,000 Per Meeting
- NPT and infogroup national donor poll
- 10 Things Nonprofit Investment Managers Want
- Higher Ed Fundraising Up But Down
- Non-Cash Gifts Boosted Corporate Giving
- Financial Data Confirms The Worst About 2009
- Female Heads Of Households Give More Than Men
- Young donors have rhythm
- Number Of Volunteers Soars, Hours Remain Flat
- Giving Drops Less Than Expected
- Estimate-Households Gave 5 Percent Less In 2009
- Commitment To Standards, Mission, Clients, And Fun
- Survey: No Cash On Hand At 12 Percent of Charities
- Online Study: Haiti A Tipping Point For Giving
- Red Cross Survey: Holiday Giving Will Be Strong
- Knowing Who Can Afford What
- Social Networks Are Red Hot-Web Sites Are Diddlysquat
- Surveys: Few NP Mergers And Ready Credit
- Pro Bono Work Pegged At 120 Dollars Per Hour
- Stocks Of Vendors Tracking Worse Than Indexes
- Hispanic Donors
- Looking For Donors? Try Memphis
- Survey: Fundraising Confidence Reaches New Low
- Will You Survive?
- Donor Wealth Drying Up Only On Paper
- Gov't Services To Nonprofits Have Worsened
- Survey: Donors Plan To Give This Holiday Season
- Charities Hope To Rev Giving Engines Of NASCAR Fans
- Answering Donor's Questions
- Census: 800,000 More Lived In Poverty Last Year
- Who Are They?
- New Study: Donors and Revenue Both Drop
- Need To Know Basis
- Survey: Skills Based Volunteerism Breeds Leadership
- Nonprofit Job Seekers Want For-Profit Deals
- Fewer Donors, Flat Or Declining Giving Marked 2007
- White House Report Maps Faith Based Programs
- One Third Of Donors Skip Giving In Some Years
- Research Examines True Cost Of A Solicitation
- What Donors Can Learn From Volunteer Statistics
- Grants From Foundations Hit Record Level
- Donors and Nonprofit Employees Support Lobbying Disclosures
- Nonprofits Have A Spotty Record On Diversity
- What A Disaster
- Auction Bidders Are Affluent And Female
- 100 Billion In Giving Claimed By Baby Boomers
- 126 Billion Dollars Donated by 3.1 percent of US Households
- Donor Perceptions
- Fast Track To Nowhere
- Special Report: Exclusive NPT Donor Research
- Special Report: Nonprofits Using Online Survey For Greater Response
- Philanthropy And The Family
- On The Internet
- Americans Gave Nearly 250 Billion Dollars In 2004
- Special Report: Exclusive NPT Study
- Special Report: Prospecting For Donors
- Panel On The Nonprofit Sector Issues Report
- Special Report: Give And Go
- Whistling Dixie
- Nonprofit Mail Numbers Decline
- Study Finds Reporting Problems In Fundraising
- Absentee Rates Soared In 2004
- New Homeowners Respond To Mail
- Most Donors Believe Money Was Used Unwisely
- Immigration Groups Stretched
- Alumni Giving
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