Management Tips » Marketing

Marketing refers to how a nonprofit publicizes itself. It can be broken down into two forms: Traditional and online. Traditional marketing makes use of media resources such as newspapers, magazines, radio and television. Nonprofits can use these to insert advertisements to market their services or to pitch stories to reporters. Online marketing is something that is becoming more popular with the rise of the Internet. Social media has made it easy for marketers to instantly reach out to an audience. Blogs have also become an effective marketing tool. Professional bloggers have to have a solid knowledge of search engine optimization (SEO) to make sure their posts are seen by as wide an audience as possible. The same must be done to effectively publicize the organization’s website.

Read more about marketing and why it is important to every nonprofit organization in the articles below.