Management Tips » Fundraising
Fundraising is the engine that runs any successful nonprofit. While nonprofits generally raise funds through the donation of cash, there are many other ways to engage in fundraising. Some organizations will sell products to generate income, while others will set up elaborate events, such as special events. While direct response fundraising remains a popular way to contact donors, nonprofits are increasingly turning to the Internet as a source. This is known as online fundraising and it is not simply limited to email campaigns. There are a variety of online fundraising tools, such as pay per click links or donation widgets.
Read more about fundraising, and why it is important to every nonprofit organization, in the articles below.
- New Technologies Changing The Mechanics Of Fundraising
- 8 Considerations Before A Major Gift Ask
- Robin Hood Launch X Prize With Gala Millions
- Donors And Funders Are Also Consumers
- Majority of Fundraisers See Pay Hikes
- Giving Continues Steady Year-Over-Year Recovery
- Taxes Vs. Fundraising
- East Coast Vs. West Coast, Public Vs. Private
- Hospital’s Analytics Found Donors Large And Small
- Small Fundraising Budgets, Big Results
- Everyone Agrees: The Other Guy Should Give More
- Advocacy In A Flash
- Goin’ Hollywood, Well, Actually Austin
- David Versus Goliath Fundraising
- Astor’s Estate Settled, Charities Benefit
- Survey: Church Giving Is Rebounding
- 10 Tips To Securing Major Gifts
- Charitable Giving Continues A Rebound
- Upgrading Donors With A Soft Ask
- Assessing A Donor’s Legal Or Mental Capacity To Give
- Why Me?
- A Tree Grows In Direct Response
- LGBT Groups Gain Mainstream Recognition For Community-Wide Grants
- Cancer Walk Competitors Busy In Wake Of Komen Debacle
- Charities Running And Walking To Big Revenue
- 9 Basic Truths Of Fundraising
- Health Fundraisers Sought Cash, Not Pledges
- Mommy, Where Do Donors Come From?
- Philanthropy On The Rise In California
- Girl Scout Cookies Sales Go Mobile
- 3 Tips For Prioritizing Prospect Research
- Small Foundations Ratcheted Up Giving in 2011
- Capital Campaigns Succeeding Despite Recession
- Study: Growth Of Online Giving Slowed In 2011
- U.S. College And Universities Raised $30.3 Billion
- Federal Budget Proposal Reduces Charitable Deduction
- Komen, Planned Parenthood Profiting From Fight
- Fundraising On America’s Plains
- At Historically Black Schools, Needs To Go Mainstream
- Salvation Army’s Kettles Cooked To Record Giving
- Index: Some Nonprofits At Pre-Recession Giving Levels
- Upgrading Donors With Soft Asking
- Blackbaud To Acquire Convio For $275 Million
- Too Many Clicks; The Donor Is Gone
- Bowling Green ‘Raps’ Up Big Fundraising Goal
- New Salvation Army Bell-Ringing Record Set
- Salvation Army’s Red Kettles Coming Up Short
- Survey: Charity Receipts Up But So Is Demand
- Charities Get In On Black Friday Activity
- 5 1/2 Myths About Donor Acquisition
- Tough Times For Social Justice Funders
- Fundraiser Nets Record $44 Million
- 9 Tips For Incorporating Holiday Mobile Technology
- Making Sure Your House Is In Order
- Report Makes Suggestions For Increasing Donations
- Crop Circles & Sleeping Late
- Scaring Up Revenue For Halloween
- Online Cash Isn't A Plain Donation
- Fundraising In A Recession Is A 'Capital' Idea
- United Way Drives To Diversify Income
- Fundraising Results Unchanged Year Over Year
- Rural Fundraising, Spending Lag Urban Centers
- Charitable Deduction Cap Pulled From Bill
- Online Payment Systems
- Seattle-Area Affiliate Again Tops United Way Fundraising
- The First 30 Seconds Of An Ask
- International Exchange Can Get Dicey
- Texting Isn’t All About Giving
- Scholarships Available For Diversity Fundraising
- 10 Ideas For Your Major Gift Asks
- No Jerry, No Problem. MDA Raises $61 Million
- Outpouring Of 9/11 Financial Support Slowed In A Few Months
- Sites Rush To Complete September 11 Memorials
- DM Master Class: March of Dimes Keeps Evolving
- Lady Gaga, Muhammad Ali Tweet And Facebook Vs. Famine
- Bright Lights & Big Stars
- Fundraisers Worried About Federal Deduction
- Giving Graduates For Educational Institutions
- NJ Fundraising Rule Has National Implications
- Commission Adopts Model Protection Of Charitable Assets Act
- Fundraisers Fear Changes To Charitable Deduction
- Planned Giving: 10 Ideas For Coping With The Pain
- It’s All Just One Big List
- A Real Page-Turner
- Fear And Loathing In The Fundraising Office
- Travel fundraising has donors going places
- Team Captains Worth More Than Leadership
- Charities Stay On Mission With News Of Bin Laden’s Death
- Going National Helps LGBT
- Lady GaGa, Robin Hood Team On $1 Million In Grants
- Myths Of Donor Acquisition Fundraising
- Donors Still Eroding, But Gifts Getting Larger
- Contributions To Japan Lag Response To Haiti
- Special Events …Gift upping and the art of nonprofit retail
- Clinton Calls On Fundraisers To Push Sustainability
- Safeway Wins Corporate Philanthropy Honors
- Joint Study Shows Fundraising Stabilized
- Mycoskie A
- Philly Consultant Wins Top Research Prize
- Higher Ed Fundraising Up But Down
- DM Master Class
- 100 Million Dollars Launches Teach For America Endowment
- Slow To Pay Funders Causing Service Bottlenecks
- Salvation Armys Kettle Bells Get A Ringtone
- Massachusetts General Seeks 1 and a Half Billion Dollars
- Female Heads Of Households Give More Than Men
- Hispanic Donors-Family Ties Can Help
- Sweeping the clouds away
- Seeds for the future
- Gift Upping
- A Real Personal Touch Gets Huge Response
- Blondes vs Brunettes
- Professional Fundraiser Wants To Keep Home Addresses Private
- Can I ask you a question?
- Camera Phone Fundraising Taps Younger Donors
- Estimate-Households Gave 5 Percent Less In 2009
- Cancer Research Fundraiser To Be Simulcast Sept 10
- Donor Recognition Is More Than A Trinket
- Know The Answers
- AFP Planned Giving Group Talking Affiliation
- The Brain Trust
- Mobile Means Flexible
- Apps Make Donating Easy As Downing A Soda And Slice
- Fundraising Chaos Reigns As Estate Tax, IRA Expire
- Fundraisers Beat Utah Again
- Giving Lagging, But Fundraisers Optimism Rising
- Product RED's Impact Is Shrouded In Vague Answers
- Sweeps Week
- T Shirt Premium Jazzes Up Public Radio Fundraising
- Grateful Patients Build
- MDAs Telethon Tops 60.4 Million Dollars
- Exec's Salary Becomes A Funding Problem
- Fundraisers Pessimism Hits 11 Year High
- It's Christmas in July for the Salvation Army
- Raising Money Outside The US
- Youth Movement Critical For Boards
- Educational Promises Kept Despite Sour Economy
- Going Half Way
- Cell Telefundraising
- Attorney General Focusing On Fiduciary Responsibilities
- The Holidays Are Over
- The Holidays Are Over
- Fundraisers Are Going After States
- Survey: Fundraising Confidence Reaches New Low
- Economy Changing Charity Marketing Strategies
- Fundraisers Suing State Of Utah
- Will You Survive?
- Wall Street Meltdown Will Hit Charities When Cash Is Most Needed
- Kumbaya
- Near Miss and Direct Hit
- 13 Questions To Answer Before Jumping Ship
- That Familiar Feeling
- Information Sharing
- Community Foundations Leveraging Information To Raise Cash
- Web Triggers Direct Mail Response Benchmarking
- Limited Face Time
- Fundraising: Mail Versus Online
- Fundraising Fizzles For Myanmar And China
- Nonprofit Styles Aren't Out of Fashion
- First Kroc Center Set To Open
- Hospices Put On Life Support
- Idol Charities Still Waiting For Funds
- Cancer Fundraiser Aims For $100 Million, Exposure
- Fundraising By Mail: Good Luck
- Giving The Donor The Chance To Say Yes
- Unique Items Drive Fundraising Auctions
- Get An Email Address Generate Income
- Video A Key Element In Healthcare Fundraising
- Give Or Get
- Unique Items Drive Fundraising Auctions
- Successfully Combating Cuts By A Local United Way
- Online Malls Go Beyond Retail Stores
- Kettle Campaign Hits Record, But 2007 Growth Slowed
- Raising 1 Billion Dollars
- Making The Pitch
- One Third Of Donors Skip Giving In Some Years
- The Worlds Best Fundraisers 2008
- Ho Ho Hoping At Christmas
- NPT Executive Of The Year Jane Fraser Took On The CFC And Won
- Talk Of Do Not Mail Getting Louder
- CobWebs
- Nonprofit Wins Diamond Echo Award
- For A Good Time Call
- Raising Money And Ire On Labor Day
- Ruling Opens Door To CFC Campaign
- Car Donations Sputtering
- Tasty Donor Delights
- Just 178 Days Until Christmas
- Going On The Lamb
- Donor Migration: North
- Clicking For Event Registration
- How To Survive Donor Acquisition
- Hot Nonprofit Auctions
- Readers Can Be Leaders As Donors
- Is It 10, 25, Or 100 Dollars?
- Board Fundraising
- Florida County Stops Enforcing Embattled Fundraising Ordinance
- Goodwill Trunk Show Takes To The Road
- Deal
- Postal Hikes Looming
- The Land Of 10,000 Dollar Gifts
- Not Necessarily Christmas
- Contributions To Higher Ed Up 9.4 Percent, Hits 28 Billion
- Putting That Spark In Your Script
- Defining Your Own Backyard Is Key To Funding
- The World's Best Fundraisers 2007
- The New Wave Of Philanthropy
- Auction Bidders Are Affluent And Female
- Planned Gift Philanthropy
- Mindfulness Presence Spirituality In Fundraising
- Special Report: What a Relief
- On The Scene
- Islamic Charities Struggle From Terrorism Fallout
- Groups Use Travel To Educate, Immerse Major Donors
- Fairway To Heaven
- Show Me The Premium
- Special Report: NPTs Power and Influence Top 50 2006
- Whom To Mail And When To Do It
- Special Report: Deciding When Not To Accept A Big Gift
- Pre Alumni Giving
- Finance Fundraising And The Executive Suite
- The Worlds Best Fundraisers
- Special Report
- November: A Bitter Month
- Fundraising In All Shapes And Sizes
- National Charity Mailings Work Around Suppressed ZIPS
- Capital Campaigns
- A Wristed Development
- Ho Ho Dough
- Revenue Per Donor Up In 2004
- Getting In Front Of Donors With Different Looks But Same Message
- Special Report: Online Giving Is More Than The Donate Now Button
- Board Members Doing More Giving And Getting Now
- Stress Free Summer Events
- Fundraising: The Next Generation
- Whistling Dixie
- Funding Opportunity In Senate Finance Committees White Paper
- Thanks and Giving: St Judes Brands A Holiday
- Donors Respond To Tsunami Disaster
- Study Finds Reporting Problems In Fundraising
- List Summit
- Special Report: Just Try Mailing A Letter-Go Ahead
- Agencies Face New Funding Challenges
- Giving Grew After September 11 Terror Attacks
- List 101 For Fundraisers
- Do Not Call Registry Could Hurt Charities
- Terrorist Attacks, War Effort Spur CFC Giving
- USO is Out to Make Some New Memories
- Some Charities Spurn Uncle Sam
- Online Giving Surges From Attack Relief Efforts
- Corporate Giving Puicks Up Despite Weak Economy and Attacks
- Special Report: Tech or Treat
- Down and Out
- Playing Percentages
- High Profile Coaches Fund More Than Sports
- Linking Unrelated Events Boosts Volunteer Activities
- Biking For Family
- Next Up For Bid-Your Organizations History
- Venture Dollars Coming With a Helping Hand
- Live Nude Fundraising
- Special Report: Innovative Fundraising Ideas Bring in Cash For Bold Organizations
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