Management Tips » Direct Response
Direct response, also known as direct marketing where the nonprofit uses a form of media to contact an individual directly. That person will then use that same media to deliver instant feedback to the organization. Direct response advertising is characterized by the following elements: An offer, information that allows the individual to decide whether they want to act, a call to action, and a way for the individual to respond (a toll-free number, webpage, e-mail, etc). These campaigns are highly effective because they elicit responses that are specific and easily quantified.
Read more about direct response and why it is important to every nonprofit organization in the articles below.
- New Technologies Changing The Mechanics Of Fundraising
- DMA Boss Kimmel Quits
- Hospital’s Analytics Found Donors Large And Small
- A Tree Grows In Direct Response
- Fundraising On America’s Plains
- Covenant House’s Mail Donors Remain The Group’s Backbone
- The First 30 Seconds
- ROI Is More Than RFM
- Hot Copy
- 8.8% Response Takes Direct Response Package Prize
- Marketing To Hispanics Is More Than Language
- Memorial Sloan-Kettering Finds Success Outside NYC
- Online Surveys Get You Feedback
- What is the Cost?
- Direct Response Winners
- Tweeting Raising Awareness But Not Direct Dollars
- A Real Personal Touch Gets Huge Response
- You Don't Have To Send Holiday Greetings To Everyone
- DRTV prices up
- TV Programming To Spotlight Volunteering And Service
- TV Networks To Focus On National Service
- Going Half Way
- Text This
- Subjects Matter
- 8 Ideas For Finding New Donors in Todays Economy
- Nonprofit Takes Top ECHO Award
- Reach Out
- Hey, What’s Your SROI
- When To Say Thanks
- Uneven Performance
- Protected From Whom?
- Web Triggers Direct Mail Response Benchmarking
- Measure The Unmeasurable
- 7 Ways To Make Donors Respond to Your eLetters
- Packaging The Appeal
- Nonprofit Wins Diamond Echo Award
- Who Can Say No To A Puppy?
- 650,000 Charities To Get Letter From IRS
- Family Foundations
- Nonprofit Mail Rates Capped At CPI
- Doing The Math
- Jewish-Related Charities Mobilize Because Of War
- Show Me The Premium
- Whom To Mail And When To Do It
- Direct Mail Doubling Days Taking Longer
- Special Report: Nonprofits Using Online Survey For Greater Response
- Shades of Gray
- National Charity Mailings Work Around Suppressed ZIPS
- Dont Mail The Dead
- Ho Ho Dough
- Outer Envelopes
- A Dedicated Web URL
- List Summit
- New Homeowners Respond To Mail
- Sweepstakes Make a Slight Rebound
- Special Report: Safety or Censorship
- Do Not Call Registry Could Hurt Charities
- Politically Charged Mailers Toned it Down
- Tracking Impact
- Revolving Door at Top Nonprofit DM Positions
- Neither Sleet Nor Snow Nor Nuclear Winter
- Special Report: Fast FWD
- Special Report: ResourceLink Quickly Moves Food to the Hungry
- Women Are Now Driving Nonprofit Direct Response Marketing
- Nonprofits Are Election Losers
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