Management Tips » Communications

Nonprofit communications generally fall into two categories: traditional media and social media. Although traditional media still has its value, nonprofits are increasingly relying on the Internet to get the messages out. Sites such as Twitter and Facebook allow nonprofits to reach new audiences, effectively expanding their sphere of influence. This technology has also made it easier to track the effectiveness of outreach. For communications to be successful, the plan must have measurable objectives.
 
Read more about communications, and why they are important to every nonprofit organization, in the articles below.

• 10 Vital Nonprofit Marketing Techniques
• Why Me?
• Tweeting For A Better World
• Lifting Response Can Cause Backaches
• Nonprofits At Risk With Smartphone Privacy Issues
• Postal Bill Would Save 6-Day Delivery, Nonprofit Rates
• 9 Public Relations Actions To Take Now
• Nonprofit Standard Mail Postal Rate To Drop
• The First 30 Seconds Of An Ask
• 2 Hours Every Day
• The First 30 Seconds
• Texting Isn’t All About Giving
• The New 10 Commandments...For Nonprofits Only
• Going Nowhere--Fast
• Americans Expect Rapid Info Via Mobile Means
• 3 Ways To Show Quantitative Info Via Maps
• Being Flexible
• Your Donors
• QR Code Images Providing Paths To Video And Web Messaging
• Joplin Helps Mobilizing Despite Communication Wipeout
• ZIP It
• Holiday Catalogs In Print-Gasp
• Keep Your Email From Being Blacklisted
• Gary Bass To Leave OMB Watch To Head Foundation
• USPS Fires Back
• Getting The Word Out
• Month-By-Month
• Let Your Donors Know Everything About You
• Telling Your Story
• 10 Tips For Multi-Channel Messaging
• US Postal Service: Pay More Get Less
• Striving To Be A Source
• Make The Call
• Rejected WWF Terror Ad Hit The Web Anyway
• Leave Me Alone
• PSAs Can Fuel Organizational Credibility
• You Don't Have To Send Holiday Greetings To Everyone
• Subjects Matter
• Nonprofits Start Franchising
• Reach Out
• When To Say Thanks
• Uneven Performance
• Protected From Whom?
• Community Foundations Leveraging Information To Raise Cash
• Fundraising: Mail Versus Online
• Fundraising By Mail: Good Luck
• Packaging The Appeal
• Taking Things One Paycheck At A Time
• Phone, Mail and Volunteers
• Who Can Say No To A Puppy?
• 650,000 Charities To Get Letter From IRS
• Family Foundations
• Nonprofit Mail Rates Capped At CPI
• Jewish-Related Charities Mobilize Because Of War
• Southern Comfort
• Whom To Mail And When To Do It
• Direct Mail Doubling Days Taking Longer
• Sleeping With The Phishes
• Text Messaging Connects With Donors
• Shades of Gray
• Despite Years Of Discussion Theres Still A Digital Divide
• National Charity Mailings Work Around Suppressed ZIPS
• Role Reversal
• Dont Mail The Dead
• DMFAs Package Winners Were Top Performers
• Mixed Messages
• Hearts And Eyeballs
• Outer Envelopes
• Lists That Generate Cash
• Blogs, Emails, Webs Follow Tsunami Efforts
• Nonprofit Mail Numbers Decline
• Privacy Grows Into A Hot Nonprofit Topic
• A Dedicated Web URL
• List Summit
• Special Report: Just Try Mailing A Letter-Go Ahead
• New Homeowners Respond To Mail
• Do Not Call Registry Could Hurt Charities
• Politically Charged Mailers Toned it Down
• Special Report: Election Action Networks
• Special Report: Email Campaigns Finding Cyber Success
• Neither Sleet Nor Snow Nor Nuclear Winter
• Deadly Mail Makes Life Harder For Nonprofits
• Public TV Merger in NY Struggling From Attack and With Conversions
• Peer To Peer
• United Way Reinforces Brand with Performance PSAs
• Technology Evolves
• Nonprofits Are Election Losers