Management Tips » Cause Marketing
Cause marketing refers to a marketing effort for social and charitable causes by nonprofits in conjunction with for-profit partners. It is often the result of a partnership with a for-profit corporation. While it does bear some similarities with corporate giving, cause marketing does not involve a specific tax-deductable donation. The first instance of cause marketing occurred in 1976, when the March of Dimes partnered with the Marriot Corporation to market their event. Through their partnership, March of Dimes was able to substantially increase their fundraising efforts, while also generating hundreds of thousands of dollars in free publicity for Marriot.
Read more about cause marketing and why it is important to every nonprofit organization in the articles below.
- Horse Feathers: Komen Out At The Derby
- N.Y. Attorney General Examining Cause-Related Marketing
- 15 Ways To Power Cause Marketing Partnerships
- Scoring Big
- More Cause Added To Marketing
- Cause Marketing: Finding Opportunities In Objectives
- 18 Winners Get Halos For Cause Marketing
- Cause Marketing Campaigns Recognized
- Hey Lay Dee
- Blondes vs Brunettes
- Mr. Bill Doesn't Say NOOOO To Awareness Campaign
- Approaching Businesses
- Tying Multiple Sub Brands To The Primary Idea
- Online Malls Go Beyond Retail Stores
- Rebranding A Tradition
- Cause Marketing
- Komen Rebrands
- Need A Face Lift
- Goodwill Trunk Show Takes To The Road
- EXTREME MAKEOVER
- A Wristed Development
- Special Report: A Civil Society
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