Management Tips » Capital Campaigns

Capital campaigns are intensive fundraising efforts that are meant to raise a specific amount in a given period for a specific project. The goal of these campaigns is to meet the various asset-building needs of a nonprofit. These projects can include renovation, building an endowment, purchasing land, or acquisition of equipment. There are multiple types of capital campaigns, but the best known is the traditional (or classic) campaign. This type of campaign is generally related to renovation or construction. The time frame of a typical campaign is several years, and involves fundraising techniques such as direct solicitation. In addition to the enormous growth in a nonprofit’s infrastructure, capital campaigns have the benefit of raising public awareness of the organization’s cause, and will often bring in new volunteers. All of these things will help future fundraising efforts.

Read more about capital campaigns and why they are important to every nonprofit organization in the articles below.