Management Tips » Annual Giving

Annual giving is one of the most important aspects of a nonprofit’s fundraising efforts. There are many ways an organization can go about getting annual gift support, including direct mail, digital solicitations, and telemarketing. The annual giving process begins with donor acquisition. Once this is accomplished, the goal is to repeat the gift and eventually upgrade the gift. When donors develop a deep affinity for an organization they will often give larger gifts. They might even give a planned gift as they get older.

Read more about annual giving, and why it’s important to every nonprofit organization, in the articles below.

• Donors Can Lose Their Deductions
• Giving Continues Steady Year-Over-Year Recovery
• Everyone Agrees: The Other Guy Should Give More
• Survey: Church Giving Is Rebounding
• Charitable Giving Continues A Rebound
• Assessing A Donor’s Legal Or Mental Capacity To Give
• 9 Basic Truths Of Fundraising
• Health Fundraisers Sought Cash, Not Pledges
• Philanthropy On The Rise In California
• Small Foundations Ratcheted Up Giving in 2011
• Study: Growth Of Online Giving Slowed In 2011
• Assessing A Donor’s Legal Capacity
• Giving Online, An Intimate Affair
• TV Pushed Most Haiti Text Donors
• Romney’s Giving Exceeded Tax Payments
• Index: Some Nonprofits At Pre-Recession Giving Levels
• Upgrading Donors With Soft Asking
• U.K. Group Ranks U.S. Most Charitable Nation
• Index: Online Giving Up 10 Percent
• Healthcare Philanthropy Standards Sought
• Workplace Still Is Productive
• Study: Tax Hikes Would Affect Giving More Than Deduction
• Study: Summer Doldrums Hit Giving
• Charitable Deduction The Focus of U.S. Senate Hearing
• Charitable Deduction Cap Pulled From Bill
• 19 Major Nonprofits Lobby To Keep Charitable Deductions
• Seattle-Area Affiliate Again Tops United Way Fundraising
• Texting Isn’t All About Giving
• NJ Backs Down On Giving Regs
• Such Good Pals
• Yeah, So?
• Giving Hits $290 Billion, Maybe
• Healthcare Giving Is Healthy, Up 8%
• Like Individual Donors, Fewer Foundations Gave More
• Church Giving Beginning To Rebound
• Online Giving Continues To Grow
• Non-Cash Gifts Boosted Corporate Giving
• Female Heads Of Households Give More Than Men
• Giving Or Grandstanding?
• Giving Pledge
• Giving Drops Less Than Expected
• Estimate-Households Gave 5 Percent Less In 2009
• House Passes Charitable Deduction Package
• Giving Lagging, But Fundraisers Optimism Rising
• Red Cross Survey: Holiday Giving Will Be Strong
• Small Nonprofits Dominate Americas Giving Challenge
• 2008: Giving Dropped 6.4 Billion Dollars
• Survey: Donors Plan To Give This Holiday Season
• The 5 Billion Dollar Battle Of The Sexes
• Give Or Get
• Fewer Donors, Flat Or Declining Giving Marked 2007
• One Third Of Donors Skip Giving In Some Years
• Boards Give Or Get More Expensive Now
• Grants From Foundations Hit Record Level
• 126 Billion Dollars Donated by 3.1 percent of US Households
• Giving Estimated At 260 Billion Dollars For 2005
• Philanthropy And The Family
• Kicking The Tires
• Americans Gave Nearly 250 Billion Dollars In 2004
• Special Report: Online Giving Is More Than The Donate Now Button
• Special Report: Give And Go
• Special Report: Asset Allocation
• Giving Grew After September 11 Terror Attacks
• Terrorist Attacks, War Effort Spur CFC Giving
• Relief Groups Take Hit to Unrestricted Gifts After September 11
• Alumni Giving
• Online Giving Surges From Attack Relief Efforts
• Corporate Giving Puicks Up Despite Weak Economy and Attacks
• Playing Percentages
• Giving Hit 203 Billion Dollars in Year 2000