NPT Blog

Combined Federal Campaign Continues Funding Freefall

April 18, 2019       Mark Hrywna       105       0

Workplace giving by federal employees through the Combined Federal Campaign (CFC) declined for the ninth consecutive year, down 11 percent in 2018.

Direct Response: Your Messages Doesn’t Have To Woof

March 26, 2019       The NonProfit Times       105       0

Few people can resist saving a puppy. What happens when your organization doesn’t lend itself to something with floppy ears or little kids playing with an 8-week-old basset hound?

One Size Rarely Fits All

March 20, 2019       Christy McWilliams       105       0

Finding donors and revenue hiding in plain sight

Who Are You?

March 13, 2019       Aimee Lorenz       105       0

Branding must be part of the fundraising mix

Marketing support often gets the short-end of the budgeting stick at nonprofits, and whatever funds marketing efforts do receive are typically allocated to support fundraising campaigns. Moreover, it is difficult to find funders willing to fund marketing, let alone efforts focused on raising brand awareness.

Donor Info Targeted In New Mexico Legislation

March 12, 2019       The NonProfit Times       105       0

Data on donors who give to public institutions in New Mexico, such as public colleges and universities, will become public information if House Bill 29 passes. The legislation has the support of New Mexico Attorney General Hector Balderas House Bill 29 comes after the University of New Mexico Foundation initially refused to release documents requested by an independent watchdog and was then sued under the Inspection of Public Records Act. While it raises money for the school, the foundation also gets operating funds from the university.

Donors: 7 Ways To Position A Call To Action

March 5, 2019       The NonProfit Times       105       0

There comes the point in many classic movies where the favored side is down to its last shot and is in need of a rousing jolt before rebounding to victory. Some might think of scenes that were so moving that they left the theater motivated to take on a challenge of their own.

Direct Response: Test Your Fundraising Ask Methodologies

March 4, 2019       The NonProfit Times       105       0

What motivates a donor to give is one issue. How much you can persuade them to given is a completely different story. What it comes down to is testing and those tests don’t have to cost much to perform.

8 Steps To A Quality Donor Appeal

February 20, 2019       The NonProfit Times       105       0

Modern technology and communication trends make it easier to share information. That might make it easier for your organization to reach out to a wide number of potential supporters, but it also makes it just as easy for other charities to chime in. As donors are met with compelling requests for support from every which way, what is your organization doing to ensure that its message is not just white noise?

The Unconscious Donor: Getting People To React

February 15, 2019       Paul Clolery       105       0

Emotion is an unconscious process making 95 percent of decisions really not conscious to an individual. The brain processes 11 million bits of unconscious information per second and just 40 bits per second of conscious decision-making.

Fidelity Charitable Distributions Surpass $5.2 Billion

February 14, 2019       Mark Hrywna       105       0

A record $5.2 billion was granted via donor-advised accounts at Fidelity Charitable last year, up 17 percent from 2017.

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